The AppLovin Problem: What Happens When One Platform Dominates Your Entire UA Stack
There’s a version of this that sounds like a win. CPIs down. ROAS up. The algorithm is doing its thing. Your team has breathing room. You found a platform that works, scaled hard, and now it’s running the show. Then one quarter, something shifts. CPIs spike. Performance softens. The algo stops behaving the way it […]
