Incrementality vs Cannibalisation: Are Your UA Campaigns Really Driving Growth?
Because not every install is actually a win. User Acquisition (UA) today is faster, smarter, and more automated than ever. Dashboards show installs, ROAS, CPA, and conversions in real time. But one question often goes unasked: Is your growth truly new, or are you simply moving the same users from one channel to another? This […]
